Edvoy
Following the journey of a student across the globe, Edvoy brings the exciting adventure of studying abroad to life in a visually stunning way.
The Brief:
We had the pleasure of working with Edvoy, a study abroad platform, to create an animated brand video that would inspire wonder and excitement in viewers, particularly Gen-Z and Zillennials, and encourage them to study abroad.
The Direction:
This project was a perfect fit for me, as a global citizen who has lived and studied abroad. I wanted to capture the joy and thrill of travel in the animation and take the viewer on a journey of discovery. We follow a character as she imagines herself in different locations, and then sets out to explore them in real life.
To visually convey the richness and diversity of the locations, I assigned each one a distinct color palette, using Edvoy's logo as a guide. The rainbow of bright colors in the logo represents the coming together of different cultures, and by using different colors for each location, we were able to highlight the unique character of each place. The use of the red color in the character's hat and phone served as a visual anchor, tying the narrative together.
The Challenge:
To appeal to our target audience, we had to create an animation that was visually stunning and not a typical corporate explainer video. With younger audiences drawn to aesthetics and more visually-driven platforms like TikTok and Instagram, we needed to capture their attention and engage them with a style that would resonate.
The Success:
The video was a smash hit, with over 2.3 million views on the Edvoy YouTube page and countless more on social media. The client was thrilled with the results, and it became a showcase piece for our studio.
Overall, it was a joy to work on this project and collaborate with the talented artists who helped bring my vision to life. Drawing on my personal experience, I was able to create an animation that captured the excitement and beauty of travel, and I hope it will inspire many more people to explore the world and study abroad.
Credits:
Lead Creative Producer/Art Director/Storyboard Artist/Assembly & Editing:
Erin Dayley
Account Manager:
Alice Ginevra-Micheli
Project Manager/Producer:
Keith Crawford
Illustrator:
Felic Art Studio
Animation
The Unicorn Studio
SFX
Lukas Pilkauskas
Studio:
Vidico
