Nutrislice

Winner of a Platinum Creative Muse Award, the Nutrislice web-series increased audience and brand engagement, and brought a new humour to a niche product.

The Brief:

Nutrislice, a digital dining solutions and signage company, approached me and my team to create a series of short web animations to increase brand awareness and audience engagement. They wanted to showcase their unique brand identity and inject some fun into their product.

The Direction:

To capture the audience's attention, I needed to make sure the visuals were eye-catching and memorable. But how could we make digital signage for food exciting? My solution was to incorporate classic Looney Tunes visual gags and pop culture references like Mission Impossible and Indiana Jones. By drawing inspiration from classic animation, we were able to create a sense of nostalgia and relatability that connected viewers to the content.

To make the videos visually distinct, we used a monochromatic color palette for each video. This gave us the opportunity to level up the brand's color palette and create a fresh, minimalistic look that stood out. By incorporating contained scenes and strategic white space, we were able to simplify the visual storytelling and ensure the audience could digest the narrative as quickly and seamlessly as possible.

The Challenge:

One of the biggest challenges during the project was the absence of voiceover and the short runtime constraints. We had to convey engaging and informative videos without dialogue, which required careful planning and execution to ensure the message was effectively conveyed through visuals and music alone. The videos needed to be short, only 20-30 seconds, which meant we had to make every second count.

The Result:

All the hard work paid off when the videos became a huge success! The use of classic visual gags created a sense of nostalgia and humor that engaged viewers. The use of music and a monochromatic color palette was effective in capturing the viewer's attention and making the videos visually distinct.

The client was thrilled with the final product, and we were too! The videos won a Platinum Muse Award, a prestigious honor in the advertising industry.

Overall, the Nutrislice Animated Series was a project that successfully achieved its goals and demonstrated the power of effective collaboration and creative execution. Working on this project was a pleasure, and we were able to create something that brought joy and humor to viewers while promoting new technology in a niche space.

Credits:

Lead Creative Producer/Art Director/Storyboard Artist/Assembly & Editing:

• Erin Dayley

Account Manager:

• Jenny Li

Project Manager:

• Keith Crawford

Illustrator:

• Darya Semenova

Animation

• Slava Romanov

• Denis Bondartsov

• Beibut Zhakhin

SFX

• Lukas Pilkauskas

Studio:

• Vidico