Allotrac

Allotrac marries the vision of the future with the needs of today, and creates an immersive world for audiences.

The Brief:

We teamed up with Allotrac, a provider of cloud-based transport management systems, to produce a brand animation that not only communicates their unique value proposition but also creates an immersive and unforgettable viewing experience, transporting the audience into the future.

The Direction:

I was so excited to tackle this brief! I knew that showcasing Allotrac's futuristic approach was paramount in conveying their cutting-edge offering. Drawing inspiration from one of my favourite movies, Tron, I integrated the visually striking and immersive world of the film into the animation, imbuing it with a glowing style that guides the audience through a world of trucking.

The Challange:

Bridging the gap between the target audience and this state-of-the-art technology was a critical element of the project. The trucking industry has traditionally relied heavily on paper and analog means of transport management, so crafting a compelling narrative that illustrates the ease and efficacy of a cloud-based solution was integral to the project's success.

The Success:

The client was thrilled with the final product, so much so that they immediately sought future collaborations with our team. The animation garnered significant brand engagement and provided the perfect platform for Allotrac to showcase their game-changing technology.

It was a true pleasure bringing this project to life!

Credits:

Lead Creative Producer/Art Director/Storyboard Artist/Assembly & Editing:

• Erin Dayley

Account Manager:

• Abigail Tay

Project Manager:

• Keith Crawford

Illustrator:

• Abigail Chen

Animation

• The Unicorn Studio

SFX

• Lukas Pilkauskas

Studio:

• Vidico